Rebrand, COVID, and other things

Hi friends! Back from my little hiatus.

Not going to lie, like most, this past year / year and a half has brought many unexpected challenges. Somewhere between quarantining and navigating thru a global pandemic, getting a new puppy (which is a lot tougher than you think lol), planning a wedding, working a regular job and trying to keep my side business alive, it became a bit much.

For me, the hardest was finding the motivation to keep my lil small business going. I struggled with really finding the direction I wanted to go into next. Swim has been my passion close to the past 10 yrs and all of a sudden I felt that fading. Maybe it was all the quarantine thinking but I knew I wanted to make some changes to the business that made it feel more “me”. In a way I felt like the brand had to grow up with me. I was no longer wearing the really bright and fun floral prints to the beach, nor even going to the beach that often. What I really found myself drawn to wanting to design / create were timeless basics that I could either dress up or dress down. Outfits I could wear into the office then dress up for a night out.

While quarantine brought its challenges it also gave me the opportunity to step back, slow down and really reflect. I haven’t touched my sewing machine in so long, and then found myself with the urge to create something new every week. Pieces that I wanted to wear on an everyday, normal basis. I went back to the basics. Into pattern making and making tech packs, the harder things that I didn’t like to do in college and pushed myself a little to design outside of swim for the first time in a long time. I wanted to create outfits that made me excited to design again.

At points I thought about quitting T. Rose Swim altogether, but still wanted an outlet to share my creations. I thought about changing the name into something totally unrelated and starting over,  but thought about all the people I’ve met through T. Rose Swim and the people who have supported and loved the brand so far. Ultimately, I decided to keep it simple and just drop the swim portion of our name. A simple, T. Rose. which I feel reflects the brands minimalistic vibe. It doesn’t mean that you won’t see swim from me because you for sure will. Just some collections may be more clothing heavy, some more swim heavy, some may even be some vintage / thrift finds that I’ve reworked into new pieces of clothing, who knows. Nonetheless, I’m still learning and growing everyday and there may be 10-100 more changes to T. Rose as we go along but it’s all part of the process, am I right? But always so grateful for those who have supported me along this journey and still continue to do so during this weird time. All that to say, my first T. Rose collection will be launching this Winter with some plans to do some pop ups by Christmas! If you’re reading this you also probably noticed our IG handle has changed to @shoptrose and you can find us at a new website shortly! www.shoptrose.com.

Hope to see you all soon :)

XO,

Taylor Rose